Case Studies

Chegg Helps to Lower Education Costs through Online Site

Wednesday, June 9th, 2010

Chegg is a successful textbook rental company based in the US; we take a look at how it is helping students to save money… (more…)

The Importance of Hashtags

Wednesday, May 19th, 2010

Baratunde Thurston from “The Onion” shares his guide to social media through the power of #hashtags.

Online Retail Company Uses Viral Marketing to Improve Referral Program

Tuesday, April 27th, 2010

Viral marketing and social media are among the ways to motivate loyal customers to share offers with family and friends.


Is Social Media an Effective Business Tool?

Wednesday, April 21st, 2010

Interesting case study from Harvard Business Review of the impact of a Facebook page on a bakery’s sales.